Senior Strategist

Overview

Senior Strategist will support the strategic charge for one of the most innovative brands in the world and also work on other great accounts s role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal is to craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint—from digital to traditional campaigns.

• Brand Strategy: Lead the development of brand strategies that elevate the positioning of a client’s automotive brand as well as other accounts.
• Campaign Development: Partner with creative teams to align messaging across integrated campaigns and ensure creative ideas ladder back to strategic objectives.
• Market & Consumer Insights: Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities.
• Client
  
  Collaboration:
  
  Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies.
• Thought Leadership: Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency's strategic vision.
• Performance Measurement: Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact.

• 5+ years of experience in brand strategy, communications planning, or related strategic roles (agency experience is a must).
• Automotive experience is helpful but not mandatory.
• A deep understanding of consumer behavior, cultural trends, and digital ecosystems.
• Proven ability to transform data and insights into compelling brand narratives.
• Strong collaboration and interpersonal skills with the ability to influence creative ideas and build client trust.
• Excellent presentation skills—you can tell a great story and back it up with logic and insight.
• Familiarity with CRM, digital platforms, and multi-channel campaigns.
• Data-driven with the ability to translate data and insights into simple, compelling recommendations and actions to drive business results.
• Regular and ongoing thought leadership related to competitive reviews and luxury trends.
• Apply cohesive multi-channel key learnings and make data-driven recommendations on what to stop, start, or continue.

The base salary for this position at the time of posting may range between CAD 45,000 and CAD 95,000. Individual compensation varies based on location, experience, responsibilities, and qualifications.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. This role adopts a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit the company website and follow VML on social channels. California residents should read the Recruitment Privacy Notice and related policies linked in the application process description.