Field Marketing Specialist

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Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

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Job Summary We’re looking for a detail-oriented Third Party Events Analyst to support and scale Field Marketing initiatives tied to high-impact events. This role serves as both an event strategist and a central connector across teams, driving cross-functional alignment and ensuring operational excellence.

Key Responsibilities Manage day-to-day field marketing responsibilities for cloud and strategic partner-aligned events, serving as the primary liaison across internal and external stakeholders. Drive stakeholder engagement, track and report on program performance metrics, and identify white-space opportunities to improve processes, scalability, and operational efficiency. This role is focused on strategic program management and cross-functional coordination rather than event execution.

Salesforce Utilization:

Utilize Salesforce to track campaign performance, manage internal relationships, and analyze account data to inform marketing strategies.

Leverage Tableau to develop reports and generate data-driven insights that support event performance analysis and strategic decision-making.

Sales/Field Communications:

Create and distribute all communications related to third-party events for sales and marketing stakeholders.

Promote and reinforce the process for pre-event meeting booking with field teams.

Develop and launch a pre-event sales guide & post-event follow-up guide featuring key CTAs and relevant content, in collaboration with internal stakeholders.

Drive alignment with sales teams for follow up motions and help drive accountability.

Contribute to and evolve the Third Party Events Playbook, ensuring it is actionable, and aligned with broader marketing goals.

Stakeholder Management:

Collaborate with internal teams and external partners to ensure seamless execution of third-party events.

Effectively manage and coordinate with 10+ stakeholders on a single initiative, ensuring alignment on priorities, timelines, and deliverables.

Data Management:

Own the pre- and post-event data management process, including attendee list uploads and lead routing.

Generate and compile all relevant Org
62 attendee reports to support third-party event follow-up and reporting.

Ensure attendee data is accurately captured and incorporated into post-event follow-up guides.

Determine lead prioritization and Sales Dev follow-up strategy based on engagement type

Requirements2-4 years professional experience third party events field or a similar discipline - including planning and execution of in person and virtual events

Experience in Marketing Operations, Analytics, and/or Business Operations is a plus Strong organizational skills with careful attention to detail and the ability to manage multiple tasks simultaneously

Comfortable working in a deadline-driven environment

Excellent written and verbal communication skills, with the ability to support presentations and and draft email templates that align with event themes and drive lead conversion

Proactive and self-motivated team player who takes ownership of responsibilities and follows through on deliverables

Experience partnering with Sales and Marketing to design and optimize pre- and post-event campaigns focused on maximizing ROI and pipeline conversion

Familiarity with Slack, Google Suite, Splashthat Experience or familiarity with Salesforce and/or other marketing tools…