Senior Product Marketing Manager

Requirements

You are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plus

You’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your work

You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience

You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches

You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches

You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes

You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise

You have a bias toward action. You’re energised by making things happen and getting things done

You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes

You’re creative. You have a habit of thinking outside the box in your marketing approaches

You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen

What the job involves

You lead the go-to-market (GTM) and product adoption efforts for your product portfolio. This includes positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successful

Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits. Strong know-how and experience here is a firm requirement

Partnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to market

Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace

Building and executing tactical marketing plans that increase product and feature adoption and support retention

Speaking to and with our customers to gain new perspective and feedback on our products

Collaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market research

Building experiments, testing theories, and sharing learnings with cross-functional teams

Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product line

Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics

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