Lead Retention Strategies Canadian Consumers

Position: Lead Retention Strategies for Canadian Consumers
Drive customer retention efforts in Canada as the Retention Strategy Lead. Focus on data-driven marketing to enhance consumer loyalty and engagement.

This vital role involves overseeing a retention strategy tailored to the Canadian market. You will design promotional content, execute welcome series, and run A/B tests to optimize consumer interaction. Collaborating with teams in data science and creative roles is crucial for creating personalized marketing strategies that resonate with consumers.

Key Responsibilities:

• Lead execution of Canadian retention marketing initiatives

• Develop and manage promotional content strategy

• Design and test effective welcome series

• Run A/B tests to improve user engagement

• Collaborate on targeted messaging with brand teams

Requirements:

• 5+ years of lifecycle marketing experience

• Deep knowledge of Iterable or equivalent ESP

• Expertise in email design and HTML

• Capacity for statistical analysis of tests

• Understanding of CASL and compliance best practices

Utilize your experience to drive robust retention strategies for Canadian consumers.
#J-18808-Ljbffr