Director, Brand Strategy

Director, Brand Strategy

At BGBx, we combine scientific rigor with strategic and creative thinking to deliver meaningful impact for our clients and their brands. We value curiosity, collaboration, and a commitment to high-quality work. In this role you will contribute to the development and implementation of strategies to build and grow brands for our healthcare clients and new business opportunities. You’ll be part of a team driven to solve complex challenges, build strong partnerships, and continuously elevate the role of strategy in health‑care communications.

• Develop in-depth market, customer, and competitive analyses
• Uncover customer insights
• Identify key questions, issues, opportunities and insight areas
• Assist in developing points of view on brand and category dynamics
• Serve as the internal team expert for planning and developing strategy and communications
• Play a key role in the planning and execution of strategic client engagements
• Grow involvement and leadership in projects such as building brand positioning and crafting creative briefs that articulate strategy and inspire creative teams
• Assist on new business pitches and participate in client presentations
• Mentor or manage team members

• 5-7+ years of experience in brand strategy and planning within an advertising agency environment, with 2+ years working in a pharmaceutical, biotech, or life‑sciences category
• Experience developing brand positioning, strategic frameworks, and insight‑driven communications
• Strong understanding of market research, competitive analysis, and customer insight development
• Proven ability to contribute to client engagements and new business initiatives
• Demonstrated ability to mentor or manage junior team members
• Strategic thinker with the ability to integrate data, insights, and creativity into clear direction
• Strong analytical and synthesis skills, with the ability to distill complex information into actionable insights
• Effective communicator, both verbally and in writing, with experience presenting to internal teams and clients
• Collaborative and team‑oriented, with the ability to work across disciplines and levels
• Proactive and adaptable, with a problem‑solving mindset and willingness to take on new challenges
• Ability to demonstrate sound judgment and a growing ability to guide strategic decision‑making

Salary Range: $150,000 - $190,000 CAD

BGBx is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.