Lifecycle Marketing Leadership

Lead the strategy for customer lifecycle marketing at Mejuri in Toronto. Strategically engage customers through data-driven insights and tailored communications. In this role as Lifecycle Marketing Manager, you connect Mejuri's brand with its customers.

You will spearhead a talented team dedicated to transforming one-time buyers into loyal advocates. Focusing on analytics and personalization, you will craft the communication framework that drives brand engagement and sales growth.

• Manage lifecycle calendar integrating various communication methods
• Build and implement effective segmentation and contact strategies
• Coach and develop a high-performing marketing team
• Ensure all customer touchpoints align with brand standards
• Maintain regular reporting on campaign successes and consumer insights

• 6+ years of experience in lifecycle or retention marketing
• Leadership experience of at least 2 years
• Solid background in CRM systems, preferably Klaviyo
• Proficiency in analytics tools like SQL and BI platforms
• Commercial awareness of retention and revenue metrics

Utilize your lifecycle marketing skills to craft meaningful connections between Mejuri and her customers.