Omnichannel Campaign Lead

The Omnichannel Campaign Lead (Associate Manager, Media Activation) leads the strategy, execution oversight, and optimization of paid media campaigns across paid search, paid social, programmatic display, and retail media platforms. This role partners closely with Sales, Planning, Accounts, and Ad Operations to deliver high‑performing, data‑driven media programs that achieve measurable business outcomes.

• Own end‑to‑end performance and oversight across a portfolio of campaigns, ensuring timely launches, strong optimization, and accurate reporting
• Collaborate with cross‑functional partners to design media programs to deliver on common advertiser objectives
• Manage budgets and pacing to maximize ROI while maintaining financial stewardship
• Analyze performance trends and diagnose issues across platforms, proactively recommending optimizations
• Ensure campaigns align with advertiser objectives, category priorities, and retail media best practices
• Anticipate risks and performance challenges, bringing forward‑looking recommendations to sales pods

• Act as the senior activation lead for one or more sales pods, providing strategic campaign updates and performance insights
• Support client and internal stakeholder conversations with clear, data‑backed recommendations
• Distill complex platform setups and performance data into accessible, actionable insights
• Partner with Sales and Accounts to respond to client questions, escalations, and performance reviews
• Maintain strong visibility into upcoming campaign launches, live performance, and reporting needs

• Partner closely with Ad Operations teams responsible for hands‑on execution
• Provide clear briefs, pacing guidance, and optimization direction to ensure flawless delivery
• Validate campaign changes and QA execution to confirm alignment with campaign objectives and best practices
• Serve as a subject matter expert for campaign setup and optimization standards
• Mentor junior activation team members and provide feedback on execution quality

• 5‑7+ years of experience managing and optimizing digital advertising campaigns across paid search, paid social, display, and retail media
• Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent
• Expertise in data analysis, leveraging metrics to justify, optimize and report on campaign outcomes
• Experience with retail media platforms such as Walmart Connect, Amazon DSP, or similar
• Proven ability to manage complex campaign portfolios and competing priorities
• Confidence influencing cross‑functional partners and providing strategic recommendations
• A proactive, solutions‑oriented mindset with strong ownership, personal accountability, and attention to detail

Triangle Retail Media (TRM) is a leading retail media network in Canada, part of Canadian Tire Corporation, Ltd., focusing on data‑driven marketing solutions for brands and agencies.

Salary range: $64,000.00 to $ per annum, dependent on experience, skills, market benchmarks, and internal equity.

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.

We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2

SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.