Senior Product Marketing Manager

Requirements

• You are seasoned. You have 6+ years of experience in product marketing and/or sales enablement. AI, legaltech, and enterprise customer experience is a strong plus
• You’re AI-savvy. You have demonstrable experience in going beyond basic AI application to conduct your work
• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience
• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches
• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches
• You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes
• You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise
• You have a bias toward action. You’re energised by making things happen and getting things done
• You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes
• You’re creative. You have a habit of thinking outside the box in your marketing approaches
• You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen

• You lead the go-to-market (GTM) and product adoption efforts for your product portfolio. This includes positioning and messaging, new feature launches, adoption and retention, internal team enablement, customer and prospect lifecycle initiatives, and other programs that help empower our customers to be successful
• Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits. Strong know-how and experience here is a firm requirement
• Partnering with your product team counterparts to develop strategies that successfully bring features and product enhancements to market
• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace
• Building and executing tactical marketing plans that increase product and feature adoption and support retention
• Speaking to and with our customers to gain new perspective and feedback on our products
• Collaborating with data insights, strategic research, customer marketing, competitive intelligence, and other cross-functional teams to develop market research
• Building experiments, testing theories, and sharing learnings with cross-functional teams
• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product line
• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics