Senior ABM Manager

Axonify is the AI‑Powered Frontline Enablement Platform that helps organizations close the gap between learning and execution. By unifying learning, execution and insights capabilities, Axonify drives real business impacts for the world’s largest frontline organizations across retail, grocery, healthcare, and financial services.

More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.

We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real‑world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.

Axonify is looking for a strategic and execution‑focused Senior ABM Manager to join our Growth and Demand Generation team. This is not a traditional ABM role limited to 1:1 or 1:few account plays — this person will drive pipeline and revenue across our most critical segments and top accounts through a full‑spectrum, multi‑channel approach.

You will serve as the central connector between Marketing, Sales, and Revenue — translating go‑to‑market priorities into coordinated, high‑impact activation plans. Working closely with Product Marketing you will shape vertical positioning and apply it to campaigns that reach priority accounts with precision and relevance. You bring a builder’s mindset, a performance‑driven approach, and the cross‑functional instincts to make it all land.

• Own the end‑to‑end ABM strategy for priority segments and top accounts — spanning 1:1, 1:few, and 1:many plays — to drive high‑quality pipeline and revenue
• Partner with Product Marketing to develop vertical‑specific positioning and translate it into campaign strategy for new and existing industry segments
• Define and refine account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
• Identify net‑new vertical opportunities and build the playbooks to pursue them

• Lead multi‑channel ABM execution across paid social, display, content syndication, and other account‑based channels
• Develop content and campaigns tailored to specific verticals, buyer personas, and account tiers — from awareness through to pipeline acceleration
• Collaborate with Digital Marketing to apply cross‑channel insights and optimize campaign performance

• Establish operating processes and communication frameworks to keep Marketing and Sales tightly aligned around ABM priorities and account plans
• Serve as the marketing point of contact for priority accounts, ensuring timely, relevant, and coordinated outreach
• Partner with Sales to build and execute account‑level plays that accelerate deals and drive net‑new pipeline

• Build and maintain reporting that measures ABM impact across engagement, pipeline contribution, and revenue influence
• Leverage intent data and performance signals to continuously optimize targeting, messaging, and channel mix
• Translate data into clear insights and actionable recommendations for stakeholders across Marketing and Sales

• 5‑7 years of B2B marketing experience, with direct ownership of account‑based marketing or account‑centric demand programs
• Demonstrated experience developing content and campaigns tailored to specific verticals, buyer segments, or named accounts
• Proven track record of executing ABM programs that influenced pipeline and revenue outcomes
• Experience partnering with Product Marketing to shape positioning and bring vertical strategies to market
• Proficiency in data reporting and visualization — with the ability to translate performance data into clear insights and stakeholder recommendations
• Experience with 6sense, Demandbase, or other intent and ABM platforms
• Excellent written and verbal communication skills, with the ability to convey complex concepts across a range of audiences
• Demonstrated ability to build cross‑functional partnerships with Sales, Revenue, and Product teams
• Solution‑o…