Marketing Automation Analyst - Fairstone Bank

Fairstone Bank seeks a Marketing Automation Analyst to spearhead email marketing initiatives. Leverage your expertise to drive engagement through innovative marketing strategies.

This temporary position focuses on executing Marketing Automation and email campaigns to support Fairstone and its brand family. You will analyze customer behavior, implement A/B testing, and collaborate with cross-functional teams to enhance marketing strategies. Your insights will help in evaluating performance and adapting initiatives to optimize outcomes.

Key Responsibilities:

• Drive customer retention through targeted marketing tactics

• Develop and execute email campaigns and automated journeys

• Conduct performance analyses and report findings

• Collaborate on personalization strategies with Analytics

• Manage testing and quality assurance for email campaigns

Requirements:

• College diploma or Bachelor’s degree in Marketing

• Minimum 2 years of digital marketing experience

• Familiarity with Braze or similar platforms

• Strong project management and communication skills

• Background in financial services is a plus

Contribute to Fairstone Bank’s innovative marketing efforts and enhance customer engagement through impactful email marketing.
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