Digital Marketing Coordinator

About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a

Purpose:

To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

The Digital Marketing Coordinator is responsible for developing and executing effective digital campaigns through an assigned channel to enhance the organization's online presence. The role is focused on communicating fitness as a meaningful career and the role canfitpro plays in empowering healthier lives through fitness, creating positive, lasting impact among target audiences. Collaborating with various departments, developing on brand copy, managing digital campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

Key Responsibilities

Digital Content Creation & Campaign Execution

(Copywriting, Content development, brand alignment, and campaign delivery)

• Develop compelling copy for digital channels, ensuring consistent brand voice and tone
• Execute and optimize digital marketing campaigns across platforms
• Manage and deploy paid advertising campaigns, including audience targeting and A/B testing
• Collaborates with Marketing Manager to review current trends, manage brand reputation, and coordinate actions
• Collaborate with influencers and brand partners to extend reach, drive engagement, and support campaign objectives
• Partner with Graphic Designers to create high-quality, on-brand digital assets

2.
Digital Channel Management & Performance Optimization

(Content planning, analytics, and customer journey development)

• Analyze and efficiently record channel performance and generate insights to optimize reach, engagement and conversion
• Build and maintain customer journeys and segmentation strategies within CRM Dynamics
• Collaborate with internal stakeholders to align campaigns with product launches and strategic priorities
• Monitor audience sentiments, provide support to current and prospective customers and problem solve gathering necessary information while formulating appropriate resolutions

Project Coordination & Cross-Functional Collaboration

(Project execution, workflow management, and stakeholder coordination)

• Coordinate marketing projects, ensuring clear briefs, timelines, and deliverables
• Support execution of campaigns that drive onboarding, engagement, and retention

Communication/Business Relationships

Internal (within the Organization)

Contacts:
Management Team & All Staff

Purpose of Communication:
Marketing Campaign updates and sharing of creative assets

External (outside the Organization)

Contacts:
Third party vendors/Partners

Purpose of Communication:
Information gathering and sharing of marketing insights

Minimum

Required:

College or University Degree in Marketing, Branding, Communications, Advertising, ora related field

Certifications in digital marketing tools/platforms (e.g., Google Analytics, Meta, Hub Spot, or equivalent)

Work Experience

Minimum

Required:

1–2 years of experience in digital marketing, social media, or communications

Experience creating content (copywriting) for digital channels

• Experience collaborating with influencers, brand partners, or external vendors
• Experience working with CRM or marketing automation platforms (e.g., Dynamics, Hub Spot, Salesforce)
• Experience in health, fitness, or lifestyle…