Senior Product Marketing Manager

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With purpose‑built solutions for data‑driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies worldwide.

At Motus, we’re dedicated to making Work Life better for everyone, anywhere. Our team is the heart of our culture, and we live by our Work Life Pillars each day – Work Happy, Work Healthy, Work Smart, Work Anywhere, and Work Together.

As Senior Product Marketing Manager, you’ll drive product positioning, go‑to‑market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions. You’ll translate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth.

You’ll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to shape product direction, inform roadmap decisions, and execute high‑impact go‑to‑market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer, you’ll embrace AI, automation, and groundbreaking technologies as force multipliers, finding new ways to accelerate research, improve decision‑making, and scale the impact of product marketing across the organization.

This role reports to the Vice President of Product Marketing.

• Own go‑to‑market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross‑functional execution.
• Influence product roadmap priorities, go‑to‑market strategy, and investment decisions through customer, competitive, and market insights; partner with leaders to define success metrics, measure performance, and drive measurable business outcomes.
• Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go‑to‑market decisions; leverage AI and modern research tools to accelerate insight generation.
• Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion; reinforce Motus’s market position with compelling customer stories, data, and proof points.
• Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go‑to‑market execution that increase team effectiveness and accelerate business outcomes.
• Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences.
• Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities.

• 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
• Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go‑to‑market execution.
• Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
• Customer‑centric mindset with a proven track record of translating customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
• Strong analytical skills…