National Shopper Marketing Manager

Position: National Shopper Marketing Manager at Bacardi
Drive shopper marketing initiatives at Bacardi as a National Shopper Marketing Manager. Your strategic insights will shape key marketing programs in a hybrid work culture.

Bacardi is seeking a skilled professional to develop and implement national shopper marketing strategies. In this role, you'll focus on identifying shopper insights while collaborating closely with the Sales and Brand Marketing teams. Your work will be crucial in aligning shopping programs with brand objectives and evaluating performance to optimize results.

Key Responsibilities:

• Develop national shopper marketing strategies for various channels

• Identify shopper insights to design effective activation programs

• Partner with Sales and Brand Marketing for campaign alignment

• Manage shopper marketing budgets and track performance

• Leverage data for insights and post-campaign analysis

Requirements:

• Bachelor’s degree in Marketing or Business Administration

• 3-5 years in shopper or trade marketing preferred

• Strong understanding of retail environments

• Experience with national retailers and joint business plans

• Proven ability in delivering data-driven marketing

Utilize your marketing expertise and insights to elevate Bacardi's shopper initiatives.
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