Senior Manager, Digital Marketing Insights

Join Rakuten Kobo as a Senior Manager for Performance Marketing, focusing on measurement and analysis in a hybrid remote setting. Influence customer acquisition strategies and business growth.

In this pivotal role, you will lead performance marketing measurement initiatives for Kobo’s global organization. Your analytical acumen will drive the understanding of customer lifecycle performance, optimizing strategies for acquisition, retention, and conversion. The successful candidate will collaborate with various teams to build actionable insights from complex data, ensuring that marketing efforts are strategically aligned and impactful.

Key Responsibilities:

• Own and develop comprehensive marketing measurement frameworks

• Implement and refine attribution models for better investment decisions

• Drive performance optimization across all customer journeys

• Provide insightful dashboards and reports to stakeholders

• Foster a culture of data-driven marketing decisions

Requirements:

• 8+ years in related marketing analytics positions

• Expertise in performance marketing for digital businesses

• Proficient in Google Analytics and related tools

• Strong data analysis and storytelling skills

• Ability to influence senior stakeholders and collaborate cross-functionally

Leverage your performance marketing knowledge to optimize customer engagement and drive strategic growth for Kobo.
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