Growth Marketing Head

Position: Growth Marketing Head at Abacum
Join Abacum as our Head of Growth, where your strategic vision will enhance our marketing efforts. Drive the demand generation process across multiple channels to scale our pipeline.

As a vital member of the Abacum team, you'll take charge of the marketing-sourced pipeline, building on our existing demand generation foundation.

Your role includes managing paid acquisition, optimizing email campaigns, and conducting rigorous testing to ensure effectiveness. This strategic position requires a hands-on approach where you will decide where to invest resources for maximum impact.

Key Responsibilities:

• Develop and execute a multi-channel demand generation strategy

• Manage and optimize paid search and social channels

• Build lead nurturing sequences in Hub Spot for faster conversions

• Conduct channel experiments to validate strategies

• Own pipeline reporting and present results to leadership

Requirements:

• Extensive experience in B2B SaaS demand generation

• Proven track record of pipeline metrics

• In-depth knowledge of Hub Spot or similar platforms

• Experience engaging with BDR/SDR teams

• Strong analytical ability for data-driven management

Lead Abacum's growth by wielding your expertise in demand generation, teamwork, and strategic decision-making.
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