Fraud Product Marketing Specialist

Position: Fraud Product Marketing Specialist Role
Shape the future of fraud prevention with Interac as a Product Marketing Specialist. Utilize your B2B marketing skills to create compelling narratives in Canada’s thriving digital economy.

As part of Interac, you will support the marketing execution for innovative fraud prevention technologies. Working with the Product Marketing Leader, you’ll define core messaging, manage marketing programs, and execute go-to-market strategies that engage financial institutions effectively. Your insights will contribute to continuous improvement and sustainable marketing success.

Key Responsibilities:

• Translate product details into compelling business narratives

• Oversee integrated deliverables across various platforms

• Collaborate with cross-functional teams on marketing strategy

• Conduct competitor and market analysis for campaign development

• Track performance metrics to optimize marketing efforts

Requirements:

• 3-5 years in B2B marketing, preferably in fintech

• Exceptional organizational and communication abilities

• Capacity to explain complex ideas in an accessible manner

• Experience with performance metrics and analytics

• Proactive team-oriented individual adaptable to change

Leverage your marketing expertise to drive Interac's mission of digital trust and security.
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