B2B Campaign Manager

Position: B2B Campaign Manager at Mastercard
Elevate your B2B marketing career as a Campaign Manager with Mastercard in Toronto. Lead integrated campaigns and content focused on data and analytics for executive audiences globally.

As a hands-on B2B Campaign Manager, you will craft compelling narratives and execute integrated campaigns aligned to Mastercard’s priorities. Key skills include campaign management, content strategy, and fostering cross-functional collaboration to drive engagement and pipeline impact. This role requires a strong ability to communicate complex solutions effectively.

Key Responsibilities:

• Lead integrated B2B campaign planning and execution

• Manage delivery across channels like email and paid media

• Develop executive thought leadership content and assets

• Create compelling narratives from complex data solutions

• Monitor campaign performance and optimize based on insights

Requirements:

• 4–7 years in B2B marketing, focused on campaigns

• Strong writing skills for business and technical audiences

• Ability to simplify complex concepts into value propositions

• Proven experience managing multiple priorities

• Experience in cross-functional global organizations

Drive innovation in B2B marketing at Mastercard through collaboration, storytelling, and data-driven strategies.
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