Assistant Manager, Digital Merchandising & CRM

Position

The Assistant Manager, Digital Merchandising & CRM at Parfums Christian Dior Canada will be responsible for the daily planning operations of the  websites as well as the execution of CRM Omni marketing programs. This role will serve as a collaborative team member with strong communication skills, partnering with various Canada, US, and Paris teams. It will also be responsible for problem solving quickly and creatively, with minimal supervision.

• Manage setup and merchandising integration of all launch SKUs on 2 sites – novelties and basics ~ PIM/offline date and book price checks.
• Re‑order categories and change cross‑sells.
• Incorporate default SKUs in PIM program in response to product priority.
• Optimize e‑merchandising based on trends, and use top pages WTD to update merchandising rules and pages.
• Update Best Sellers page across all axes, New Arrivals across all axes and on‑site search development.
• Manage all animation kits seasonally to ensure that launches are optimized for CA market, on 2 sites, 2 languages.
• Partner with US project leads on local UAT and test plans for new feature releases – fast follows from NAM planning based on local Canadian needs.
• Create and manage resolution of all Jira bug tickets related to local  features.
• Verify promo banners, promo setting up and testing in e‑commerce platform.
• Assist local business team with creation, set‑up, testing and monitoring of  offers, promos and product launches.
• Partner with local Sr Director and US/Central digital strategy teams to develop local launch calendar and holistic strategy.

• Fully integrate the automated and tactical email campaigns in Adobe in partnership with tech team + US CRM teams; including drafting versions of emails in BE FREE tool.
• Update key performances with metrics i.e. Open rates, CTR, Conversion Rates and other KPI on weekly/monthly reports.
• Build and launch weekly programs for SMS (Attentive platform) and Trigger Emails (Blue Core platform).
• Support on templates for Dior Connect’s CRM boutique program (monthly).
• Coordinate with US partners to localize and setup Narvar tracking emails (quarterly).
• Collaborate effectively with local and HQ stakeholders for all assigned projects.

Ideally, you would have 3‑5 years’ experience in a Digital Merchandising or CRM domain.

• Creative & Innovative
• Initiative
• Resourceful
• Resilience
• Teamwork & Collaboration
• Emotional Intelligence
• Communication & Interpersonal skills
• Learning Agility
• Integrity
• Empathy
• Change Management
• Business Acumen
• Adaptability
• Problem Solving
• Purpose Driven Management

• Proficient in Microsoft Suite (Outlook, Powerpoint, Excel, Teams, Smartsheet, etc.)
• Familiarity with platforms or quick to learn:
  Akeno, PIM (or similar Product Information Management system), Salesforce, Bambuser, Narvar, Service Now, Attentive, Blue Core, CRM platforms, GA4
• Entrepreneurial spirit, can‑do attitude, curiosity, tenacity
• Ability to understand and challenge business digital needs
• Analytical skills with a data‑driven mindset
• Ability to pick up new tools and processes quickly
• Strong interpersonal and organizational skills; proactive team player
• Collaboration & communication skills
• Working knowledge of project management tools (e.g. Smartsheet, Asana, )
• Experience with Jira/Confluence
• Experience with Google Analytics, Bluecore or similar Email Marketing Platforms, Payment Gateways, Performance Marketing Platforms including Google, Facebook, Instagram
• Environment experiences with a CMS:
  Sales Force preferred (SFRA)

Salary range: $75,000–$95,000. All your information will be kept confidential according to EEO guidelines.