North America Growth Marketing Director

Lead the charge in growth marketing at Caseware as the North America Growth Marketing Director. Drive customer acquisition and optimize marketing strategies across diverse digital channels.

As the Director of Growth Marketing for North America, you will spearhead initiatives focusing on new business acquisition and lead generation.

Your role involves planning integrated omnichannel campaigns and optimizing marketing funnels for maximum conversion. Close collaboration with sales and product marketing teams will be essential to ensure that strategies align with market trends.

Key Responsibilities:

• Own North American growth marketing strategy

• Execute email, webinars, and paid media campaigns

• Develop key personas and architect buying journeys

• Optimize the marketing funnel and reduce CAC

• Manage regional budget and track campaign performance

Requirements:

• 8+ years in B2B marketing focused on demand generation

• Proven success in North American SaaS or tech markets

• Expertise in digital marketing and marketing automation

• Strong skills in performance reporting and analytics

• Experience with AI marketing tools is a plus

Bring your strategic vision to reshape growth marketing at Caseware in North America.
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