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Director of Growth Marketing – North America
As Director of Growth Marketing – North America, you will develop and execute regional marketing strategies that drive new customer acquisition, lead demand generation initiatives across digital channels, optimise the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.
What you will be doing
Own the North American growth marketing strategy with a focus on new business acquisition.
Plan and execute integrated omnichannel campaigns including email, webinars, paid media, sponsored events and account-based marketing (ABM).
Develop ICP and key personas for the region to architect efficient and effective buying journeys.
Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
Localise global campaigns and messaging to resonate with North American audiences.
Manage the regional marketing budget and allocate spend across channels for maximum ROI.
Analyse campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
Stay current on competitive landscape, industry trends and regional regulations.
Drive adoption of AI‑powered tools to enhance targeting, accelerate campaign execution and improve funnel performance.
What you will bring
8+ years of experience in B2B marketing, focusing on demand generation and new business growth.
Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
Deep expertise in digital marketing channels, marketing automation (e.g., Hub Spot, Marketo) and CRM (e.g., Salesforce).
Strong analytical skills and experience with performance reporting and attribution models.
Excellent communication and cross‑functional collaboration skills.
Experience in the accounting or audit industry is a plus but not required.
Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.
Benefits
Innovation is at our core; you will work with cutting‑edge technology.
We foster a collaborative culture where ideas are valued and knowledge sharing is encouraged.
Work‑life balance is important, with flexible work options, remote opportunities and generous time‑off policies.
Competitive compensation including salary and comprehensive benefits such as health insurance and retirement plans.
Role has direct impact on clients' financial processes, providing meaningful work.
Recognition and rewards programs, performance bonuses and career growth opportunities.
Opportunity to work on international projects with a diverse, global team.
We welcome and encourage candidates from all backgrounds. If you require accommodations during the application process, please contact our People Operations team.
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