Director, Growth Marketing

Position Summary
We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself—comfortable with the full stack from search and paid media to email and content-driven demand.

You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.

What You'll Do
Pipeline & Campaign Execution

Own pipeline generation targets—demos booked and opportunities created are your north star

Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (Linked In), SEO, email, content, and events

Build and manage lead nurture and lifecycle programs in partnership with Sales

Continuously A/B test creative formats, messaging, and campaign structures—bring examples of non‑boilerplate campaigns that actually moved pipeline

Marketing Operations & Data

Own the day‑to‑day marketing tech stack:
Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase

Maintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by Sales

Analyze campaign performance to surface insights and tell a clear, actionable story—this is a key differentiator for this role

Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution

AI‑Native Workflow

Use AI tools (including Claude) as a core part of how you research, write, iterate, and move faster

Think ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League's presence in those results

Cross‑Functional Alignment

Partner with Sales to align on target accounts, campaign timing, and pipeline goals

Collaborate with Product Marketing on messaging, content, and campaign assets

Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM

Budget & Resourcing

Manage the demand generation budget, allocating spend across programs based on performance data

Direct agency partners and contractors as needed

Security‑Related Responsibilities

Compliance with Information Security Policies

Ensure access management is performed in compliance with the employee's role and responsibilities

Responsibility and accountability for executing League's policies and procedures within the department/team

Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What You'll Bring
Required

7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end‑to‑end

Enterprise SaaS background—marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders

Proven track record of personally owning and driving significant pipeline, not just supporting it

Hands‑on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush

Strong data instincts: pull reports yourself, find the signal, and translate it into a clear recommendation

Build campaigns, not just briefs—comfortable executing across the full stack

B2B background required; enterprise demand‑gen playbooks differ fundamentally from B2C

Nice to Have

Background in healthcare technology, or experience selling into health system or enterprise health benefits buyers

Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing

Experience with ABM platforms like Demandbase or sixsense

Early thinking on AEO—how to influence LLM citations and community‑driven discovery (Reddit, G2, forums) alongside traditional SEO

Bachelor's degree in Marketing, Business, or related field

$145,000 — $170,000 CAD

Work Location
We have a mix of office‑centric roles based in our vibrant Toronto office, and remote‑eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto‑area Leaguers (living within 65 km of our downtown HQ) collaborate in‑office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep‑work time.

We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

If you are an individual in need of assistance at any time during our recruitment process, please contact us at

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