Digital Acquisition Director at CIBC

Drive client acquisition strategies at CIBC as the Senior Director of Digital Acquisition in Toronto. You will lead innovative marketing initiatives and agile teams to attract new clients through digital platforms.

In this leadership role, you will oversee the performance of digital acquisition squads and craft integrated marketing plans for Smart chequing accounts. Collaboration is key as you design campaigns aimed at increasing profitability while managing project pressures in a hybrid work environment.

Key Responsibilities:

• Oversee the performance of digital acquisition agile squads

• Craft integrated marketing plans to attract new clients

• Design targeted campaigns for improved profitability

• Identify opportunities for continuous strategy improvements

• Manage channel engagement through research and benchmarking

Requirements:

• Strong background in digital media strategies

• Proven expertise in advertising and paid search management

• Familiarity with social media marketing techniques

• Exceptional leadership and coaching capabilities

• Excellent analytical and communication skills

Lead digital growth and client acquisition at CIBC with your innovative approach and agile leadership.
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