Senior Product Marketing Manager

Position: Senior Product Marketing Manager at Sage
Shape the future of HCM and payroll marketing with Sage as a Senior Product Marketing Manager. Focus on AI-driven solutions, effective messaging, and hybrid collaboration from Toronto or Vancouver.

As a Senior Product Marketing Manager at Sage, you will bridge HR, payroll, and finance, enhancing the customer experience across North America. This role requires 6+ years in B2B SaaS product marketing, particularly in HCM or payroll. Collaborate with Product, Sales, and Growth teams to define messaging, execute product launches, and drive customer adoption.

Key Responsibilities:

• Lead go-to-market initiatives for HR and payroll offerings

• Support North American customer adoption and migration efforts

• Develop differentiated messaging for diverse buyer audiences

• Plan and execute product launches and feature releases

• Conduct competitive research to refine marketing strategies

Requirements:

• 6+ years in B2B SaaS product marketing

• Strong storytelling ability simplifying complex ideas

• Experience with SaaS customer journeys and growth dynamics

• Customer-focused with an understanding of market needs

• Comfort with ambiguity in strategic and operational tasks

Bring your expertise in messaging and customer insights to help Sage excel in HCM and payroll markets.
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