Director Content Marketing

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Contract opportunity ending January 2028.

Work location: 483 Bay Street, Toronto until late 2026; thereafter new Mississauga office at 3 Robert Speck Parkway.

The Director is responsible for leading Content Marketing. Under the general direction of VP Marketing, the Director is responsible for crafting the overall vision, strategy, and direction for the team and guiding the implementation of the marketing content strategy in B2B and B2C channels. Through the team, the Director is accountable for delivering the creation and distribution of marketing content across multiple platforms and formats to drive sales, acquisition of new business, increase investor and advisor engagement, and promote Fidelity’s brand, products, and services to both advisors and investors.

This team is also responsible for the go‑to‑market plan and execution of all new product launch campaigns.

• Responsible for setting the vision, direction, and execution for content marketing.
• Provides strategic and creative leadership for content marketing from concept through execution and measurement.
• Leads high‑performing teams responsible for developing content across channels and formats to drive sales, financial advisor engagement, and brand impact.
• Partners closely with Product and Sales leadership to align content strategy to business priorities.
• Establishes clear goals and holds leaders accountable for results.
• Drives innovation and focuses the team on the highest‑value opportunities.

• Develops strong leaders and teams through coaching, feedback, and accountability.
• Supports talent planning, succession, retention, and ongoing development.
• Leads goal setting and performance management aligned to business strategy.
• Fosters engagement and a culture consistent with Fidelity’s values.

• Develops long‑term content marketing plans that translate business goals into actionable priorities.
• Develops and executes content strategies for the B2B financial advisor‑sold channel and B2C wealth management.
• Anticipates future capability needs across people, content, and tools.
• Builds strong business cases and secures alignment from senior leaders and partners for content marketing initiatives.

• Presents content strategy recommendations to senior executives and influences decision‑making.
• Builds stakeholder alignment on priorities and resource allocation.
• Ensures the team remains focused on the most important initiatives.

• Ability to think creatively and strategically by creating short‑ and long‑term plans and leveraging the team to execute.
• Strong influencing and partnership skills across multiple stakeholders including senior executives.
• Proven people leadership skills and the ability to develop and leverage the capabilities of a high‑performing team.
• Excellent oral and written communication skills and presentation, including copywriting and strong editorial mindset.
• Project management, strong organizational skills, and ability to quickly pivot and manage changing priorities.
• Deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types, tax, estate planning, retirement).
• Fin Tech content creation experience is an asset.

• University degree (Bachelor) or equivalent work experience.
• 7 years of experience in marketing or communications function.
• 5 years of experience leading 1 or 2 marketing functions and growing a high‑performing marketing team.
• B2B and/or B2C marketing and communications experience, ideally in asset management, wealth management, or financial technology.
• Campaign planning and strategy, including product launches and sales enablement.
• Digital marketing experience.

• Bilingual – Written and verbal French.

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