Salesforce Marketing Cloud Specialist

Drive impactful marketing communications as a Marketing Technology Systems Specialist s role focuses on data-driven solutions and optimizing Salesforce Marketing Cloud for recruitment initiatives.

In this position, you'll lead the technical execution within the Marketing and Communications team. You will design complex marketing journeys, manage campaigns, and integrate systems to ensure data integrity. Partnering with stakeholders will be essential for translating business needs into effective marketing technology solutions.

Key Responsibilities:

• Provide technical leadership for SFMC implementations

• Analyze campaigns to drive engagement and improvements

• Build and manage email campaigns with compliance oversight

• Collaborate on CRM data flows and integrations

• Develop training and documentation for best practices

Requirements:

• 4-year degree in Marketing, Information Systems, or related

• 5 years in digital marketing using CRM systems

• Proficient in Salesforce and marketing automation tools

• Experience with HTML, CSS, and SQL programming

• Strong interpersonal skills for stakeholder presentations

Enhance recruitment marketing through robust data management and technical execution at Seneca.
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