Lead the CRM initiatives at eBay Live, focusing on customer experience and multi-channel engagement. Drive business growth through cutting‑edge CRM communications and strategic improvements. As the CRM Experience Owner, you will be integral to the eBay Live team, enhancing user interactions through engaging communications across various platforms.
Leveraging your expertise, you'll work closely with cross‑functional teams to create impactful strategies that boost discoverability and viewership for live events. This position requires strong leadership skills and the ability to translate insights into actionable improvements to ensure customer satisfaction.
Key Responsibilities- Develop and execute a cross‑functional roadmap for live events
- Assess and prioritize portfolio opportunities using data
- Design and implement A/B tests to optimize communication
- Create detailed PRDs for Engineering teams
- Oversee project timelines and ensure smooth execution
- 5+ years in product, growth marketing, or consulting
- Relevant experience in e‑commerce or event‑based marketing
- Proficiency in performance‑driven multi‑channel communications
- Robust data analysis and experimentation skills
- Organized and motivated with CRM experience
Enhance customer engagement and contribute to eBay Live's success through creative CRM strategies.
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