Sr. Visual Designer

About Borrowell  At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.
With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.
Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities ether, we can help Canadians feel confident about money.
About the role  Borrowell is looking for a Senior Visual Designer to elevate our brand and visual language across every channel, touchpoint, and product surface. Reporting to the Manager, Product Design, you will work collaboratively with our Product Design, Marketing, and Lifecycle teams to bring our brand to life across digital touchpoints and elevate our product experience and aesthetic.
You’ll have the opportunity to take ownership of key projects, work closely with a cross‑functional team, bring a strong perspective on crafting premium experiences, and serve as an independent advocate for design standards and craft.
Responsibilities   Brand and visual standards  Establish visual quality and brand consistency across in‑app UI, emails, marketing site, social media, and other campaigns: building the systems and standards that help everyone at Borrowell ship better design.
Drive strong visual decision‑making informed by brand guidelines, industry trends, and accessibility standards.
Champion visual quality across teams, setting design authority and brand enforcement, communicating rationale behind design choices, participating in critiques, and elevating overall visual quality across the company.

In‑app and product visual design  Evolve and optimize foundational design standards, including our design system and component library, scaling up from the atomic level: tokens, typography, colour, and icons.
Create reusable frameworks and scalable templates for promotion cards, dashboard placements, hero images, and other graphics.
Support growth experiments, A/B tests, and feature launches with production‑quality visual output.

Marketing and communication design  Build and maintain a visual asset library for use in email templates, social graphics, landing page assets, illustrations, and mockups.
Work in close collaboration with Lifecycle and Marketing teams across the creative cycle—from concept and iteration to production and iterative review.
Implement & optimize email templates by establishing a modular content block system across lifecycle and promotional sends.
Elevate our marketing website and landing pages with visual updates that are optimized for impact, collaborating with Engineering and Data teams to implement and track performance metrics.

Qualifications   5+ years of experience in visual, brand, or graphic design, with strong brand and systems thinking.
A strong portfolio demonstrating depth in visual design fundamentals, typography, colour theory, and layout.
Expertise in Figma, with the ability to organize assets and specs for handoff.
Experience building design systems and scalable design processes.
Solid understanding of email design constraints and marketing asset production.
Deep knowledge of web best practices and how design decisions around images, typography, and layout impact performance and overall user experience.
Comfort working independently and owning a body of work end‑to‑end.
Strong advocate for great design, with the ability to elevate quality standards while working within deadlines.
Clear, constructive communicator, comfortable giving and receiving design feedback in a collaborative, fast‑moving environment.
Nice to Haves   Experience contributing to or leading a design refresh or…