Product Marketing Manager, Financial Services

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary
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Rated a top place to work in product marketing by the Product Marketing Alliance, you will be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.

You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.

You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You love uncovering a story within both product and audience data to drive strategic approaches to your campaigns and releases and you have a comfort with numbers. You have a deep understanding of customer pain points and needs, and can communicate complex products in a compelling and impactful way.

You are proactive to deliver against timelines and deadlines.

You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energized by working cross-functionally to bring projects to completion within the projected time frame.

You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, adoption programs, internal team enablement, and other programs that help empower our customers to improve their operations.

• Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.
• Enabling sales, marketing, support, customer success, payment operations, revenue operations and other internal teams to tell a compelling story about our product benefits.
• Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.
• Building and executing tactical marketing plans that increase product and feature adoption and support retention.
• Speaking to and with our customers to gain new perspective and feedback on our products.
• Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.
• Building experiments, testing theories, and sharing learnings with cross-functional teams.
• Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.
• Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.

• You are experienced. You have at least 2-4 years of experience in product marketing.
• You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations on program strategies as well as audience segmentation, and you substantiate your approaches.
• You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.
• You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.
• You’re intellectually curious. You…