Senior Lifecycle Marketing Specialist Meridian

Drive engagement strategies at Meridian as a Senior Lifecycle Marketing Specialist in a hybrid role. Focus on automating member journeys with Microsoft Dynamics 365 while optimizing experiences and communication.

This 18-month contract is essential for enhancing member interactions. You will leverage 7 to 10 years of experience in journey development to create personalized communication flows, analyze data for insights, and collaborate on targeted strategies. Key skills include project management and knowledge of financial institution metrics.

Key Responsibilities:

• Automate tailored member journeys in Dynamics 365 Marketing

• Analyze data flow to identify gaps and enhance journeys

• Design effective communication flows for member engagement

• Optimize marketing programs in response to market changes

• Collaborate with teams to develop targeted strategies

Requirements:

• 7 to 10 years in lifecycle marketing development

• Knowledge of financial institution dynamics

• Proficient in Microsoft Dynamics 365

• Strong project management and communication skills

• Excellent analytical skills for data analysis

Leverage your lifecycle marketing expertise to enhance member engagement at Meridian.
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