Manager, Intelligence & Strategy

Location:
North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;

Hybrid

While Nestlé is known for Kit Kat, Gerber, Nescafe, and Häagen‑Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people‑focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

This role involves developing the strategy for consumer and shopper insights and analytics in the Division, using the full spectrum of research tools and syndicated data, along with advanced analyses and strategic thinking to inform decisions that improve consumer and shopper engagement with the brands. You will also be the key lead to build strategic decision making, capability, and insights using a wide variety of consumer, shopper, and marketplace methodologies and tools in partnership with the category team.

• Consumer, Shopper and Marketplace strategy rooted in deep insights and understanding
• Category, Brand and Marketplace data integration, insights and analytics focused on providing superior insight and story‑telling to the business
• Building tools and systems that deliver business intelligence to Marketing, Sales and Executive Leaders
• Collaborating with the Marketing team to develop strategies and initiatives informed by the current and future performance of the business and marketplace
• Building the capability of the full commercial team (Marketing and CSD) to use insights and data for enhanced strategic thinking and decision making. Intelligence and Strategy Managers integrate and connect the dots across a wide variety of data sources, including Nielsen, Numerator, Ipsos, BHT, Shopper Intelligence, Retailer Loyalty data, Market Mix Models (MMMs), Custom Research Methods (TURF, market models, concept tests etc), Internal data, and other Qualitative & Quantitative sources.

You will be working on designing the short and long‑term strategic and consumer/shopper plan for the division. You will proactively work with Marketing and CSD to identify the biggest issues and questions on the business. You will use advanced insight/data analysis and strong storytelling to understand business performance factors, and work with marketing on category and brand growth strategies. You will play an important role in upfront innovation, helping champion, test, and refine ideas that are set up to win in the Canadian market.

You will collaborate with and coach Marketers and CSD to improve their business insight through understanding consumer and shopper data.

You will also:

• Contribute to the development of annual business and category plans, ensuring the consumer and shopper are at the core of the strategic plan.
• Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
• Be the strategic lead to the Marketing and CSD teams to create engaging brand experiences, strong in‑market activations, and winning innovations that are rooted in consumer and shopper understanding.
• Manage direct reports in the Intelligence & Strategy team in the business to benchmark measurement and "how to win" actions (category, brand, innovation score‑carding), and ensure monthly reporting and tracking processes are delivering actionable outcomes for the business team.
• Lead the team to establish key metrics and develop measurement tools to assess in‑market effectiveness, brand equity, and return on marketing investment.
• Apply best practices to lead upfront innovation ideation and validation, including identifying areas for…