Senior Lifecycle Marketing Specialist

Position: Senior Lifecycle Marketing Specialist Role
Drive customer engagement as a Senior Lifecycle Marketing Specialist in Yaletown. Focus on crafting personalized campaigns that ensure customer loyalty through effective multi-channel strategies.

As a vital part of our marketing team, you will lead efforts in creating automated customer journeys across various channels.

Your role will center on improving retention rates and customer lifetime value using data-driven insights. With a focus on team development, you will manage lifecycle marketing while exploring rewards and subscription communications.

Key Responsibilities:

• Coach and develop marketing team for superior outcomes

• Create automated, engaging customer journeys across channels

• Improve communication personalization for relevant outreach

• Use analytics to optimize audience segmentation

• Oversee effectiveness of marketing automation platforms

Requirements:

• 3+ years in lifecycle marketing or database roles

• Proven track record of success with automated journeys

• Strong analytical skills for measuring marketing effectiveness

• Experience with systems like SFMC and Klaviyo

• Familiarity with customer loyalty and rewards programs

Utilize your marketing skills to enhance brand loyalty and customer satisfaction.
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