Senior Product Manager, Audience & Commerce

Position
Senior Product Manager, Audience & Commerce

Position Type
Full time, Permanent (Existing Vacancy)

Location
Toronto, ON (Remote) or any Canadian Market

The Company
Postmedia is a Canadian news media company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity
Postmedia is seeking a Senior Product Manager, Audience & Commerce, with a focus on Books, to lead the product strategy, roadmap, and audience experience for a new national books platform designed to celebrate Canadian reading culture while driving engagement, loyalty, commerce, and audience growth.

Working closely with the Executive Producer, Books, this role will define and optimize the digital experience across web, mobile, newsletters, search, community, branded content and affiliate commerce. The successful candidate will combine strong product management expertise with audience growth, analytics, and monetization capabilities to create a scalable platform that supports both editorial excellence and commercial performance.

Key Objectives

Build and scale a best‑in‑class digital books destination across Postmedia's network.

Drive audience growth, engagement, and loyalty through optimized user experiences.

Develop product capabilities that support affiliate commerce, newsletters, community participation, and reader retention.

Leverage data and experimentation to improve audience acquisition, conversion, and lifetime value.

Establish a scalable product foundation that supports future vertical expansion and new revenue opportunities.

What you'll do
Product Strategy & Roadmap

Define and own the product vision, strategy, and roadmap for the Books platform.

Translate editorial, audience, and business objectives into prioritized product initiatives.

Identify opportunities to improve discovery, engagement, retention, and monetization.

Develop business cases and success metrics aligned with audience and revenue goals.

Maintain and prioritize a product backlog that balances audience needs, editorial requirements, and business outcomes.

Audience Experience & Growth

Design and optimize user journeys across content discovery, newsletters, membership, and affiliate commerce experiences.

Partner with audience development teams to improve SEO performance, recirculation, engagement, and repeat visitation.

Develop personalization and recommendation strategies that increase content consumption and loyalty.

Improve registration and authentication experiences to strengthen first‑party audience relationships.

Identify opportunities to deepen reader engagement through community features, rankings, reader voting, and interactive experiences.

Commerce & Monetization

Lead the development and optimization of affiliate commerce experiences across reviews, rankings, and recommendation content.

Partner with sales and affiliate teams to identify new monetization opportunities.

Develop frameworks for sponsored content integrations that preserve audience trust and editorial integrity.

Optimize conversion funnels, merchandising opportunities, and revenue‑generating user journeys.

Measure and improve affiliate performance, conversion rates, and revenue contribution.

Data & Analytics

Establish KPIs and reporting frameworks for audience growth, engagement, loyalty, and commerce performance.

Analyze user behavior, content performance, newsletter engagement, and conversion metrics.

Lead experimentation and A/B testing initiatives to improve user experience and business outcomes.

Use audience insights and behavioral data to inform roadmap prioritization and product decisions.

Cross-Functional Leadership

Serve as the primary product partner to the Executive Producer, Books.

Collaborate closely with editorial, affiliate, design, engineering, audience development, analytics, subscriptions,…