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Creative Product Marketing Manager at Wattpad

Job in Toronto, Ontario, C6A, Canada
Listing for: WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)
Full Time position
Listed on 2026-07-09
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
Shape the future of storytelling with Wattpad as a Product Marketing Manager. Dive into market research and product strategy to enhance user experience for millions.

Wattpad, part of WEBTOON Entertainment, seeks a creative Product Marketing Manager focused on engaging our global audience. This role emphasizes strategic thinking and hands-on execution in marketing product features and initiatives. You will collaborate cross-functionally with Product, Research, and Design teams to ensure our offerings align with user needs.

Key Responsibilities:

• Lead market, competitive, and audience research initiatives

• Define and evolve product messaging and positioning

• Own go-to-market strategy for new features

• Collaborate closely with Product Managers and Designers

• Act as the user advocate within cross-functional teams

Requirements:

• 5+ years in Product Marketing, B2C tech preferred

• Proven ability in positioning and GTM strategies

• Strong analytical and strategic thinking skills

• Experience working in agile teams

• Deep curiosity about emerging trends and culture

Embrace a pivotal role in connecting users to the stories they love at Wattpad.
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