Targeted Marketing Manager

Lead impactful marketing strategies with a contract as a Targeted Marketing Manager in Toronto, ON. You'll focus on driving Everyday Banking programs while working with cross-functional teams.

This role at Canada’s leading bank consists of leading targeted acquisition campaigns, deploying digital strategies, and ensuring compliance with regulations. You will manage marketing projects and analyze market data for strategic decision-making impacting everyday banking products and services.

Key Responsibilities:

• Drive customer-focused campaigns for Everyday Banking products

• Deploy and measure digital marketing strategies for product awareness

• Plan and execute marketing programs using agile methodologies

• Monitor market conditions and consumer sentiment continuously

• Leverage insights from research to guide campaign strategies

Requirements:

• 3+ years of targeted marketing campaign experience

• Proven performance growth across various business lines

• Strong skills in digital marketing and segmentation

• Proficiency in MS Word and Adobe (Workfront)

• Ability to stay updated with best practices in email marketing

Empower your marketing career by enhancing client relationships and driving innovative customer experiences.
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