Shopper Marketing Strategy Manager

Bacardi seeks a Shopper Marketing Strategy Manager to drive national marketing strategies and consumer engagement in a hybrid work setting. Utilize data-driven insights to inform marketing programs.

As the Shopper Marketing Strategy Manager, your main focus will be creating strategies that resonate with shoppers across various platforms. Collaborate closely with Sales and Brand Marketing to align marketing programs with overarching brand strategies. You will also oversee budget management and performance analysis to ensure resource optimization.

Key Responsibilities:

• Create and implement shopper marketing strategies aligned with brands

• Partner with Sales and Brand Marketing for effective planning

• Manage and optimize marketing budgets

• Analyze campaign performance for actionable insights

• Leverage market research to inform strategic decisions

Requirements:

• Bachelor’s degree in Marketing or Business Administration

• 3-5 years in shopper marketing or related fields

• Strong grasp of retail environments and shopper insights

• Proven track record of implementing effective marketing initiatives

• Experience in collaboration with national retailers

Drive impactful shopper marketing initiatives at Bacardi, enhancing consumer relationships.
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