Senior Social Media Coordinator

The opportunity

We’re seeking a highly motivated, data‑driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence across organic and paid channels. Working with the Assistant Director of Social Media and cross‑functional stakeholders in Brand, Marketing and Communications, you will lead end‑to‑end integrated campaigns, ensuring content and channel strategies align with business objectives and KPIs.

The role focuses on engaging, building and proactively managing authentic conversation through both organic and paid media to achieve our KPIs.

• Own end‑to‑end execution of social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIs
• Lead development and management of editorial calendars, ensuring content consistency, quality and alignment across platforms
• Create and oversee high‑quality content, including copy, visuals and campaign assets, maintaining EY brand standards and voice
• Manage campaign performance, including tracking, reporting and optimisation, and provide actionable recommendations based on data insights
• Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross‑functionally across the EY ecosystem
• Engage in baseline community management, such as daily social communication, social listening, and monitoring
• Enhance and grow our employee advocacy social strategy and tool use
• Manage stakeholder expectations and work collaboratively with team members on competing priorities in a fast‑paced, high‑volume environment, bridging between sales and marketing to embolden our combined efforts
• Learn social media reporting best practices: testing, analysing, and making strategic recommendations based on community, brand and lead‑generation KPIs vs. vanity metrics

• Strong strategic and growth mindset focused on initiating new social ideas to elevate the EY brand
• Deep understanding of social media best practices and platforms
• Advanced analytical capabilities, including experience interpreting KPIs and translating insights into actionable improvements
• Proven ability to manage multiple campaigns and stakeholders in a fast‑paced, high‑volume environment
• Experience with social media A/B testing and analytics
• Eagerness to learn and adopt AI where appropriate to enhance the social function both with internal and external stakeholders
• Collaboration with internal teams and firm leaders to deliver best‑in‑class campaigns/content
• Ensuring high‑quality social voice for all EY content, including adherence to style guidelines, and enabling a consistent brand voice
• Positive, can‑do attitude with a willingness to test, accept and learn from pilots
• Strong analytical skills, understanding of social KPIs, measurement and attribution models for social
• An understanding of how social media fits into the larger marketing and firm ecosystem
• Organised and articulate, with impeccable attention to detail and a hunger to contribute

• 2+ years of experience planning, executing and optimizing high‑quality social media campaigns across organic and paid channels
• Experience managing organic and paid media on Linked In, Instagram/Meta and experience with Hootsuite and Asana is valued
• Excellent knowledge of social platform capabilities and best practices
• Experience working in a fast‑paced, complex yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognised for the value you bring to our business. In addition, our Total Rewards package allows you to decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy…