Director, Strategy & Marketing Management

About the Role

The Director, Strategy & Marketing Management sits at an exciting intersection where data meets storytelling and the sharp analysis shapes how Marketing’s performance and competitive standing are understood at the highest levels of RBC Personal Banking.

Reporting to the Head, Strategy & Planning, and working in close support of the CMO, Personal Banking, this individual plays a key role across two interconnected pillars: leading the intelligence‑gathering and narrative that drives Marketing’s Quarterly Business Reviews with the Group Head, Personal Banking; and maintaining a sharp, always‑current view of the competitive landscape.

• Own the end‑to‑end process of bringing together Marketing’s Quarterly Business Review (Q ). From corralling stakeholder inputs, data and performance metrics across multiple teams to building the presentation that goes in front of the Group Head, Personal Banking (PB).
• Establish relationships that make the process run smoothly, set clear expectations on timelines and formats, and know when to follow‑up, push back, or ask clarifying questions.
• Create a tight narrative, anchored in sharp insights, that addresses what senior leaders need to hear.

• Build and maintain a living view of the competitive landscape across brand and business.
• From brand tracking results to media spend trends to business performance metrics, develop analytical instincts to surface what matters.
• Identify patterns and implications, and ensure those insights are captured in the Q  to support decision‑making and broader market planning.

• As the role evolves, take on additional strategic priorities in support of PB Marketing with an elevated understanding of how marketing creates value across product portfolios, channels and client segments.
• Build polished, insight‑led presentations that distill complex, multi‑threaded information into clear messages with confident POVs – architecting narratives that cater to senior leadership.

• Exceptional ability to draw insight from diverse data sources – brand, media, business performance – and distill findings into a clear, compelling narrative.
• Experience with or strong familiarity with competitive intelligence gathering – tracking marketing activity, promotional campaigns, media spend, etc.
• Outstanding presentation and storytelling skills, with a proven ability to build executive‑ready decks.
• Intellectually curious and analytically rigorous, with instincts to know what matters and the discipline to support it with evidence.
• Strong organizational skills with the ability to manage multiple work streams in a high‑paced setting.
• Capabilities to work effectively across teams without direct authority – building the relationships, setting clear expectations, and following through in ways that get people engaged and keep things moving.
• Minimum 8–10 years of full‑time, professional experience.

• Experience in financial services or another large, matrixed organization.
• Background in management consulting or a strategy / planning function.
• Background in media analytics, brand research, or business intelligence.

Brand Management, Brand Marketing, Business Oriented, Cross‑Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

• A comprehensive Total Rewards Program, including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.

RBC Waterpark Place, 88 Queens Quay W, Toronto, Canada

Employment Type:

Full time
Work Hours/Week: 37.5

Pay Type:

Salaried