Hybrid Database Marketing Analyst Globe and Mail

Elevate your career as a Database Marketing Analyst with The Globe and Mail. This hybrid role in Toronto focuses on using advanced SQL for data-driven marketing campaigns and insights.

The Globe and Mail, a trusted Canadian media brand, is on the lookout for a Database Marketing Analyst to enhance subscriber engagement and revenue. You're expected to harness your 3-5 years of database analytics experience and your expertise in Customer Data Platforms to drive personalized campaigns. You will also play a key role in automating workflows and ensuring data accuracy and compliance within a supportive work environment.

Key Responsibilities:

• Develop executable database-driven marketing campaigns

• Build and maintain scalable audience segments

• Design customer journeys for engagement and retention

• Perform A/B testing across marketing channels

• Analyze campaign performance and report insights

Requirements:

• Bachelor’s degree in Data Analytics or related field

• 3-5 years in database analytics or marketing

• Advanced SQL skills for campaign automation

• Experience with CRM and marketing automation platforms

• Knowledge of data hygiene and relational database principles

Utilize your analytics skills to drive impactful marketing strategies and enhance subscriber experiences at The Globe and Mail.
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