Director Marketing, Direct Lending

Who we are

Fairstone Bank and its family of brands deliver innovative, accessible, and reliable financial solutions that enable Canadians to reach their goals. In 2024, Home Trust Company, Home Bank and Oaken Financial joined the Fairstone family, alongside Fairstone, Eden Park and Fig. Together, we are the leading alternative lending bank in Canada, offering residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans, and digital lending tailored to all Canadians.

Reporting to the VP Marketing, the Director of Marketing, Direct Lending will lead strategic marketing for the Direct Lending Business, delivering annual targets and priorities. The role owns the full go‑to‑market strategy for our lending portfolio, collaborates with Digital Marketing and Creative Services, and drives transformation across key channels.

• Co‑create and lead the Direct Lending Pod with Analytics to formalize the model and drive growth.
• Translate business goals into actionable marketing strategies, identifying resources and execution requirements.
• Influence product development and customer experience through market insights and customer feedback.
• Manage a high‑performing team of marketers, providing coaching, feedback and development.
• Lead integrated go‑to‑market plans for new and existing lending products, ensuring alignment across brand, digital and sales enablement.
• Own the marketing contribution to annual lending targets, focusing on qualified leads and net new cash generation.
• Use data and analytics to optimize performance and inform future strategy.
• Modernize the Direct Mail program and evolve affiliate relationships to increase business results.
• Explore and scale new channels to reach target audiences effectively.

• 10+ years of progressive marketing experience, ideally in financial services or a regulated industry.
• Proven success in leading go‑to‑market strategies and delivering measurable business results.
• Deep understanding of lending products and acquisition marketing.
• Experience transforming traditional marketing channels, such as Direct Mail, into modern, data‑driven programs.
• Strong leadership, communication and stakeholder management skills.
• Analytical mindset with a passion for testing, learning and optimizing.

• Great Place to Work Canada 2025 and one of Montreal’s Top Employers 2025.
• Hybrid work model with flexibility.
• Generous vacation, statutory holidays, and 6 wellness days.
• Competitive base salary ($145,000 – $164,000) plus annual incentive bonus tied to performance.
• Robust health, dental and virtual healthcare coverage.
• Group Retirement Savings Plan with up to 7% employer match.
• Work Perks discounts, gym memberships, Toronto Bike Share and on‑site fitness.
• Education Assistance Program and Fairstone Academy for skill development.
• Parental leave top‑up program.

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. Artificial intelligence may be used in parts of the recruitment process.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities or disabled are encouraged to apply in confidence.