Consumer & Marketing Insights Manager Job Toronto area,Ontario Canada,Marketing / Advertising / PR

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft is seeking a research professional to join our CMI Team as a Consumer & Market Insights Manager
. This team aspires to bring the direct voice of our users into all that we do, everyday! You’ll focus on audience research, uncovering deep insights about what makes those in the Lyft community tick, particularly our Riders and Drivers. You’ll be instrumental in helping Lyft uplevel what we do to meet our users’ needs and how to most effectively communicate with them.

Your work will improve the experience for our audience members across 300+ cities nationwide and in Canada.

The best candidates for this role are people who love to partner cross functionally, represent the voice of the customer, and take pride in delivering best-in-class insights. The successful candidate will also be an excellent communicator and a flexible team player who thrives in a fast-paced, dynamic working environment. You will be expected to deliver actionable insights and drive impactful product decisions.

You should feel comfortable working closely with passionate researchers, marketers, and product folks who care deeply about creating experiences that improve people’s lives through the world’s best transportation system.

Responsibilities:

Partner primarily with the Marketing organization and deliver insights by designing and executing qualitative and quantitative research projects that will support messaging, communication, and go to market strategies through powerful insights that speak to the needs of our Riders or Drivers

Partner closely with members of the larger research team, Design organization, and product team to communicate findings

Create empathy for our consumers by uncovering insights that inspire us to create marketing and product experiences that increase consumers’ love for Lyft

Guide business partners in defining actionable research and insights, firmly anchored in business realities

Choose appropriate research method(s), including primary qualitative, primary quantitative, data analysis, and secondary research

Conduct research primarily in the Rider or Driver space while knowing that our business is ever expanding, which could enable research needs in other areas such as Lyft’s bikes and scooter business and B2B research needs

Design and deliver full scale research projects, from scope to delivery

Develop and translate multiple data sets and insights into a clear and compelling narrative

Identify and onboard new vendors and manage existing ones

Develop and maintain robust consumer panel(s)

Own prioritization, calendar, budget, and stakeholder management for your focal areas

Collaborate with other researchers across the company, including those in UX Research, Data Science, and Public Policy

Available for occasional travel as research or company needs require

Experience:

Proficient in market research methodologies, both qualitative (e.g., ethnographies, focus groups, diary studies, in depth 1:1) and quantitative (e.g., customer satisfaction, campaign effectiveness, discrete-choice studies, tracking studies, concept testing).

5+ years leading quantitative and qualitative primary research that delivers business results, ideally as part of a market research team

Comfortable with survey writing, data weighting, defining sample criteria, incorporating advanced statistical concepts into research design, and translating findings into deck-based readouts (Lyft is a Google suite company, so you’ll be working in Google slides with us.)

Skilled in designing research projects from scope, execution, and delivery of results through reports and presentations that are customized to a team’s particular needs

Adept in a variety of communication and storytelling methods

Partner well with teammates, cross-functional partners, and vendors

Creatively problem solve through proactive troubleshooting and well-reasoned solutions that keep the big picture in mind

Drive multiple projects forward simultaneously, and on-schedule in a fast-paced environment.

Highly self-directed, with…