Communications Manager

About the team
The Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.

The ideal candidate will be responsible for working directly with traditional and new media, liaising with agency partners, managing media inquiries, gathering stories from within our guest and host community, creating and executing integrated comms plans, and tracking Turo and relevant competitors in the news.

What you will do

Provide support for Canada communications priorities - i.e. creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages.

Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada.

Manage reactive press requests and use available tools like data and industry research to create stories that build positive sentiment around Turo’s community and brand.

Draft strategy and press statements for policy and trust & safety issues.

Proactively find newsworthy stories in our host & guest community and engage with our community on media opportunities.

Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drive ROI across PR and Social.

Secure brand features around product innovation, thought leadership, and company performance.

Vet and manage strategic partnerships that amplify Turo’s mission, target our core audience, and increase brand awareness while presenting a strong ROI.

Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD.

Your profile

Exceptional verbal and written communication skills.

Ability to function well in a high-paced and at times stressful environment.

Exceptional at media relations with a strong roster of traditional and new media contacts with an ability to identify what makes for a compelling story.

Ability to plan and execute a proactive press project such as a data-driven pitch or campaign (e.g., trend report, press trip, partnership).

Calm and effective in crisis situations, with the ability to adapt plans quickly.

Excellent organizational skills and attention to detail.

Excellent time management skills with a proven ability to meet deadlines.

Excellent interpersonal skills.

Strong analytical and problem-solving skills.

Ability to prioritize tasks and to delegate them when appropriate.

Proficient with Microsoft Office Suite, Meltwater, Cision, or related software.

Experience with data tools such as DOMO, Redshift, etc. – not required but highly valued.

Five+ years of agency or in-house experience handling PR and social media/influencer relations. Previous experience in the auto, marketplace, or travel industry preferred.

Bachelor’s Degree in Marketing, Journalism, Communications, or related work experience.

For this role, the target base salary range in Toronto is $86,000-$107,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training.

We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees.

Employer-paid medical, dental, and vision insurance (Country specific).

Retirement employer match.

Learning & Development stipend to invest in your professional development.

Turo host matching program.

Turo travel credit.

Cell phone and internet stipend.

Paid…