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Job Description & How to Apply Below
Key Responsibilities
Develop influencer marketing strategies aligned with client objectives.
Identify culturally relevant creators and emerging talent across platforms.
Provide recommendations based on audience insights, trends, and performance data.
Talent Management
Source, vet, negotiate, and contract influencers.
Build and maintain strong relationships with creators, agents, and management teams.
Ensure influencer partnerships align with brand values and campaign goals.
Campaign Execution
Manage influencer campaigns from briefing through content delivery and reporting.
Coordinate approvals, contracts, timelines, and deliverables.
Monitor content performance and campaign compliance.
Client Management
Present influencer recommendations and campaign results to clients.
Provide ongoing counsel regarding creator trends and platform opportunities.
Measurement & Reporting
Track KPIs including reach, engagement, conversions, sentiment, and ROI.
Deliver actionable insights and optimization recommendations.
Qualifications
4–7 years of influencer marketing, social media, or integrated marketing experience.
Strong knowledge of creator ecosystems and social platforms.
Experience negotiating influencer partnerships and contracts.
Understanding of multicultural audiences and community engagement.
Strong analytical, communication, and relationship management skills.
Success Metrics
Campaign performance and ROI.
Quality of influencer partnerships.
Client satisfaction and retention.
Growth of influencer network and creator relationships.
The anticipated annual base salary range for this position is $80,000+. Individual compensation within this range is determined based on job related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of Ethnicity Matters total rewards program.
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