Senior Director, Marketing

About Warner Music Group
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. We turn dreams into stardom and audiences into fans.

Our core values are:

Curiosity  – We immerse ourselves in culture and break through barriers. Curiosity fuels innovation and is the key to our future.

Collaboration  – Making music and putting it into the world is all about teamwork. A great idea travels globally; we ignite passions and build connections across artists, songwriters, partners and fans.

Commitment  – We pursue excellence for our team and talent, acting with integrity and delivering on promises.

WMG is home to artists, musicians and songwriters that fuel our success. We actively value, appreciate and respect everyone, and we encourage applicants from a wide variety of backgrounds.

Job Title
Senior Director, Marketing

Reports To
Co‑General Manager

Department
Marketing, Social, and Audience Team

Location
Toronto, Ontario

Job Type
Regular, Full Time

Pay Range
$120,000 – $130,000

Vacancy
Backfill

Overview
Reporting to the Co‑General Manager, the Senior Director of Marketing is responsible for the strategic vision and execution of marketing campaigns across the label’s entire roster—from breaking new talent to managing legacy superstars. They lead a multi‑disciplinary team to build cultural moments around music releases, ensuring every album, single and tour is supported by forward‑thinking, creative marketing plans that maximize consumption, fan engagement and revenue.

Key Responsibilities

Oversee the development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail and media.

Work directly with artists and managers to define their visual identity, voice and brand positioning in a crowded marketplace.

Lead and mentor a team of Marketing Managers and Digital strategists, fostering a high‑performance culture that balances creativity with accountability.

Collaborate with the Co‑GM to manage marketing budgets, ensuring efficient allocation of funds.

Guide the team on leveraging streaming data, social sentiment and sales metrics to optimize campaigns in real time.

Secure and oversee high‑level brand partnerships and experiential events.

Oversee Warner Music Canada’s owned social strategy and content amplification efforts.

Guide and educate teams on discovery strategies that drive long‑term engagement and sustained streaming growth.

Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow superfans.

Lead post‑mortems to extract actionable insights across consumption, discovery and audience development.

Maintain strong relationships with digital and media partners to maximize partnership opportunities.

Stay current on industry developments, partner initiatives, market trends, competitor activity and evolving digital consumer behaviour.

Collaborate with the Data & Insights team to analyse social and consumption data, forecast growth and shape strategy.

Qualifications

7+ years of experience in marketing, digital and social roles within the music or media industries; senior‑level leadership experience.

Deep understanding of the streaming ecosystem, Tik Tok/short‑form video trends and the global music market.

Ability to pitch complex marketing strategies to high‑profile artists and stakeholders with creative focus.

Strong analytical skills, able to read and interpret data from multiple sources to inform decisions.

Excellent interpersonal skills and ability to work effectively in fast‑paced environments with creative and business colleagues.

Versatile and adaptable in a demanding, fast‑moving, ever‑evolving environment, maintaining a mature, calm approach.

Highly organised and disciplined, able to work independently.

In‑depth knowledge of all social media platforms and analytics & streaming services.

Strong organisational and project‑management skills with attention to detail and deadlines.

Excellent writing, communication and presentation skills.

Benefits

Employer‑paid health and dental insurance.

20 vacation days + 7 sick days + 3…