CRM Specialist

Who We Are
At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we are the team behind Money Mart—Canada's largest non-bank branch network—and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need when they need it.

We come together across teams and departments to create solutions that remove barriers and give people access to money they might not get anywhere else.

Benefits

Our compensation philosophy matches the market and is reviewed to ensure competitiveness.

Discretionary annual bonus based on individual performance and company success.

Health and dental plans with 100% premium coverage.

Employee Assistance Program for mental well‑being.

Retirement savings options.

Hybrid work environment with flexible remote and in‑office options.

Tuition assistance and professional development reimbursement.

Perkopolis discounts and rewards programs.

Salary range: C $75,000 to C $85,000.

The Job
Reporting to the Senior Manager, Lifecycle Marketing, you will execute customer marketing campaigns across email, SMS, push notifications, in‑app messaging, and other CRM channels. You will support lifecycle marketing strategies by planning, building, launching, and optimizing customer communications. You will work cross‑functionally with Marketing, Product, Creative, Analytics, and Compliance teams to ensure campaigns are delivered accurately, on time, and aligned with business objectives.

What You’ll Do

Execute customer marketing campaigns across email, SMS, push notifications, in‑app messaging, and other CRM channels.

Support development of campaign briefs by defining objectives, target audiences, messaging, offers, timelines, and channel requirements.

Write, edit, and optimize customer‑facing marketing copy across multiple CRM channels.

Build, QA, schedule, and deploy campaigns using marketing automation platforms.

Execute one‑time campaigns and automated lifecycle journeys, including onboarding, engagement, retention, reactivation, abandoned application, and cross‑sell programs.

Configure audience segmentation, personalization rules, and campaign targeting.

Monitor campaign performance, analyze results, and provide recommendations for optimization.

Support A/B testing initiatives across subject lines, messaging, creative, audiences, offers, and send times.

Coordinate campaign assets, approvals, and execution with cross‑functional stakeholders.

Maintain campaign calendars, production schedules, and documentation while ensuring compliance with brand and regulatory standards.

How You Will Make an Impact

Deliver engaging, personalized customer communications that strengthen relationships across the lifecycle.

Improve customer engagement, retention, and conversion through well‑executed CRM campaigns.

Contribute to continuous campaign optimization using performance data, testing insights, and customer behavior.

Ensure campaigns are accurate, efficient, and compliant with brand and regulatory requirements.

Implement lifecycle marketing strategies that drive measurable business results.

What You Bring

Experience executing CRM, email, lifecycle, or digital marketing campaigns.

Strong copywriting and editing skills.

Experience building, QAing, scheduling, and deploying campaigns using marketing automation platforms.

Strong organizational and project management skills.

Excellent attention to detail and commitment to campaign quality and accuracy.

Experience collaborating effectively with cross‑functional teams.

Analytical mindset with ability to interpret performance and identify optimization opportunities.

Passion for delivering exceptional customer experiences and continuously improving campaign performance.

Eagerness to learn new technologies, marketing strategies, and best practices.

Education & Experience
Required

1–2 years of experience in CRM, email marketing, lifecycle marketing, or digital marketing.

Hands‑on experience building and deploying email…