Sr Media Planner

Company Description  Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.
Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Job Description  The Media Planner is responsible for supporting the development and execution of strategic media plans, including the analysis of market, consumer, and industry data to inform planning decisions. The Media Planner evaluates media alternatives and provides recommendations on audience targeting, channel mix, geography, timing, and budget allocation. He/she assists in campaign setup, ongoing management, optimization, and performance reporting to ensure alignment with client objectives.
Responsibilities   Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget
Develop understanding of client’s business and competitive landscape
Assist in developing budget allocations across media resulting in strategic and effective media plans
Present plans to the client brand group, with assistance where necessary of more senior media team
Clearly communicate media objectives, strategies and executional guidelines to execution teams
Work closely with agency partners
Maintain strong relationships with media suppliers and stay abreast of market conditions
Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
Utilization and knowledge of syndicated media, research, and other data resources
Take an active role in client education of the evolution of the media landscape
Active participation in internal and external status meetings
Develop/assist with development of POVS
Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline
Qualifications   Bachelor s degree; degree or concentration in advertising, marketing, business administration, and communications preferred
3+ years in Media
Challenges traditional boundaries and demonstrates consistent creative approaches to business problems
Detail-oriented and able to produce accurate work product
A keen sense of curiosity
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrates critical thinking and problem solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems…