Senior Product Marketing Manager

Responsibilities

• Develop and own the integrated marketing plan for the Cybersecurity Professional Services and PWN portfolios, iterating and optimizing throughout the year based on performance data and market feedback
• Analyze funnel activity, track key deals, and monitor year-to-date performance metrics to inform strategic adjustments and maximize ROI
• Collaborate with Product, Sales, Partner Alliance, Events, Digital Marketing, Base Management, and Sales Activation teams to develop compelling value propositions, product positioning, and messaging that resonate with Enterprise and Public sector buyers
• Drive content strategy and creation across multiple channels including social copy, one-pagers, pitch decks, testimonials, battle cards, and Highspot content to equip sales teams with tools and materials that accelerate deals
• Manage a marketing budget and Marketing Development Funds (MDF) with vendors, ensuring resources are strategically deployed to drive maximum growth and impact across the portfolio
• Leverage AI tools to streamline marketing operations, enhance customer insights, and drive efficiency across campaign execution and stakeholder reporting

• 5+ years of product marketing, go-to-market strategy, or marketing leadership experience, with proven success managing product portfolios
• Demonstrated expertise in developing and executing integrated marketing plans, including strategy, content development, and campaign management
• Strong understanding of enterprise B2B sales cycles and the ability to translate technical/complex solutions into compelling value propositions and messaging for Enterprise and Public sector audiences
• Excellent cross-functional collaboration skills with the ability to influence and partner effectively with Product, Sales, and other key stakeholders
• Experience with marketing metrics and data-driven decision-making to optimize marketing performance and ROI
• Strong written and verbal communication skills with the ability to articulate complex concepts clearly and concisely to diverse audiences
• Experience marketing cybersecurity solutions and working knowledge of cybersecurity professional services (great-to-haves)