Marketing & Sales Manager; MBA

We are seeking a visionary, results-driven Marketing & Sales Manager with Salesforce experience to lead and integrate marketing initiatives with proactive sales and client engagement efforts. This role combines digital and traditional marketing leadership with direct customer engagement to drive brand awareness, generate leads, and increase sales.

The successful candidate will lead marketing campaigns, digital presence, events, content creation, and analytics, while actively engaging with dental professionals and dental organisations, generating new business opportunities, and supporting overall organizational growth.

• Develop, implement, and manage comprehensive marketing strategies, including digital, content, and lead-generation initiatives.
• Plan and execute integrated marketing campaigns from concept to delivery, ensuring alignment with business objectives and budgets.
• Administer and maintain the company’s website and social media platforms (Linked In, Facebook, Instagram, You Tube).
• Manage and optimize SEO (Search Engine Optimization) and PPC (Pay-Per-Click) campaigns.
• Act as a Salesforce administrator to manage and optimize activities. Create, customize and manage dashboards, email blast, implement journeys, and oversee the sales and marketing team’s performance through data analysis.

• Plan, organize, and manage continuing education programs / study groups for dental professionals and online webinars (Zoom/Teams)
• Coordinate with partner companies and organisations for participation in trade shows, conferences, sponsor ships, and networking events.
• Represent the company at industry events, promoting Pro-Art Dental’s quality standards and commitment to client service.

• Manage and administer the company’s website and social media platforms, including Facebook,
  Linked In, Instagram, and You Tube.
• Create engaging promotional content, including photography
  , reels, videos, blogs
  , and social media stories.
• Design marketing materials using Adobe Photoshop, Illustrator, and related design tools.
• Produce promotional and educational videos for webinars, seminars, and digital marketing campaigns.
• Knowledge and hands‑on experience with the latest AI‑powered marketing and content creation tools, including ChatGPT, Canva, Midjourney, Cap Cut
  , and similar platforms.
• Ability to leverage AI tools to improve marketing efficiency, content development, branding, customer engagement, and campaign performance.
• Update and maintain the company website to ensure content accuracy, visual appeal, and alignment with current marketing campaigns and branding.

• Lead, coach, and mentor Sales and marketing team to execute company strategies.
• Develop, manage, and control the annual marketing department budget.
• Assist in creating high‑quality promotional and marketing content using photography and design tools such as Adobe Photoshop, Illustrator
  , and related software.
• Develop promotional videos and multimedia content for digital platforms.

• Prepare and present monthly marketing and sales analytics reports with actionable insights.
• Monitor and evaluate marketing metrics, KPIs, and ROI, providing recommendations to senior leadership.
• Stay current with emerging marketing technologies and industry trends.

• Manage all aspects of external agency relationships, including selection, negotiation, performance management, and billing.
• Oversee design and department activities for web development, print advertising, trade show materials, and seminars.
• Maintain strong client and stakeholder relationships, ensuring needs are addressed effectively.

• Education: MBA required; graduate or postgraduate education in Dental, Business, Marketing, or related field is an asset.
• Experience: Minimum 5 years of sales experience in dental or pharmaceutical sales.
• CRM: Salesforce Administrator Certification is mandatory, with the ability to effectively manage CRM processes, reporting, email campaigns and sales pipeline activities.
• Skills: Strong communication, Public Speaking and Interpersonal skills with a persuasive, professional manner.
• Languages: Fluency in English required; additional languages are an asset.
• Other Requirements: Must own a car, hold a valid driver’s license, and be willing to travel locally for client visits.
• Competitive salary with performance‑based incentives/commission.