Social Media Specialist

We are seeking a Freelance Social Media Specialist
to to lead end-to-end strategy, content creation, and profile management across Tik Tok and Instagram.

This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass‑market page: education‑first and trust‑led. The objective is to establish a credible, high‑end profile that attracts the right audience organically and turns inbound interest into referrals.

• Develop and lead an end-to-end social media strategy for Tik Tok and Instagram, built from the ground up.
• Define content pillars, positioning, and a consistent posting cadence.
• Turn the client's ideas into polished short‑form content.
• Produce and edit content end to end, including Reels, Tik Tok, Shorts, and short‑form videos, graphics, captions, and copy.
• Lead the personal rebrand and establish a cohesive, premium, education‑first identity.
• Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non‑salesy way.
• Grow the accounts organically to drive inbound interest, community, and referrals.
• Track engagement, report on performance, and continuously refine the approach.

• Proven experience building and growing Tik Tok and Instagram accounts, with a portfolio and clear results.
• Strong short‑form video skills across ideation, filming direction, and editing.
• Solid graphic design, caption, and copywriting ability.
• A track record building personal or founder‑led brands, including rebrands.
• A strong eye for premium, aspirational aesthetics that feel curated rather than mass‑market or corporate.
• Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
• Focus on organic, community and referral‑led growth rather than paid or ads‑led tactics.
• Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
• EST working hours
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