Lead Social Media Strategy Advisor

Shape social media strategy and engagement with the City of Toronto as a Senior Digital Communications Advisor. This role emphasizes strategic leadership and analytics to enhance resident connectivity.

The City of Toronto seeks a Senior Digital Communications Advisor for social media oversight. This position blends strategic planning, crisis management, and analytics to strengthen engagement across platforms. You'll lead the development and implementation of social media best practices, ensuring alignment with corporate priorities and audience needs.

Key Responsibilities:

• Spearhead planning and governance for the corporate social media program

• Guide strategic communications for high-profile and crisis situations

• Collaborate on content and campaign development with business units

• Establish corporate social media standards and accessibility guidelines

• Analyze performance metrics to inform strategy adjustments

Requirements:

• Education in communications, digital media, or relevant fields

• Extensive experience in social media strategy and implementation

• Proficient with social media management tools like Hootsuite

• Strong project management and organizational skills

• Ability to foster relationships and influence diverse stakeholders

Elevate the City of Toronto's social media presence and enhance public engagement through strategic digital leadership.
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