Product Manager - Europe
Job Description & How to Apply Below
Division/ Department: Product,
Location:
Toronto, Reporting to: Division Vice President.
The Role
The Product department is responsible for all aspects of the commercialization of Goway product which includes design, pricing and promotion. The key objective is to source and contract competitive and commercially viable product. In addition, the team develops and maintains co-operative partnerships with airlines, tourist boards and vacation product suppliers. Responsible for regularly auditing, reviewing and revitalizing the product portfolio. Product also serves to educate, support and motivate the Sales team through in-depth trainings, regularly scheduled team meetings and one‑on‑one conversations.
In sum, as a critical link to the Leadership team, the Product department works to maximize commercial viability, marketing efficiencies and sales effectiveness.
Key Responsibilities
Commercializing Product & Costing
Negotiate competitive contracts, service level agreements and pricing with Destination Management Companies (DMC’s), hotels, local service providers, cruise lines and other tourism partners for new and existing product
Creating itineraries that are current, in‑demand or absent from the product line
Cost air and land packages for air‑inclusive getaways on an ongoing basis, as well as land‑only special offers on a monthly basis
Regularly refresh content including overall itinerary design, tour descriptions, imagery and supporting marketing content on
Regularly maintain and update product and pricing in Goway’s internal operating system
Negotiate marketing support with various Destination Management Companies, Tourist Boards and suppliers
Select product to be featured in brochures, including reviewing and revising costing and copy‑writing (alongside Marketing) on an annual basis
Attend weekly product meetings to discuss ongoing projects, best practices, operational challenges and marketing initiatives
Maintain price competitiveness through comprehensive analysis.
identifying commercial opportunities throughout the various product lines and bringing those itineraries to market
Training
Provide training and resources to sales teams on an ongoing basis, including new staff, related to air contracts, destination knowledge, brochure training, working effectively with suppliers, web training, new itineraries and new services
Develop and enhance training quizzes and “Expert” exams to qualify new and existing staff
Liaise with suppliers visiting the Toronto and Vancouver office’s to maximize training opportunities
Help staff work towards becoming a Destination Specialist
Identify areas of improvement for individual staff members and assist in scheduling training for them
Marketing
Develop co‑op marketing agreements with key suppliers, tourism boards and airlines in conjunction with the Division Vice President
Contribute editorials content for various blogs and newsletters including Globetrotting Magazine,
Provide pricing and suitable product offers for ongoing marketing initiatives
Maintain product, pricing and marketing tools available on
Sales Development & Support
Assist in resolving quote and booking issues, pre‑ and post‑departure, as required
Investigate and address product inaccuracies and discrepancies
Design flyers and emails for trade and consumers, as required
Consumer & Trade Presentations
Create PowerPoint presentations for select destination product, as required
Ability to independently lead and speak at a consumer or trade event as required
Lead product and travel presentations to trade partners and consumers on an ongoing basis, as required
Organize and/or attend local and international promotional shows and exhibitions
Other
Monitor department destination leads, quote and sales results, and prepare Executive Summary reports on a monthly basis
Conduct regular competitive reviews against key competitors
Miscellaneous support for Marketing department
Handle customer/agent product issues and endeavor to bring to a satisfactory conclusion
Must be available for travel both in North America and overseas
Required
Skills and Qualifications
Minimum three years’ experience within the travel…
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